Why You Shouldn't Wait to Build Out a Privacy Program

Waiting even a year to start building out a privacy program because you don’t know what to do will cost more, take longer, and be more disruptive to overall business operations. Companies that jump on the privacy bandwagon right now have a unique opportunity to market themselves as a forward-thinking, consumer-friendly industry leader. Companies that wait will only be able to say they are compliant with a law they must comply with anyway.

From a marketing perspective, preference centers offer companies better data which means you can implement more effective--i.e., higher-converting--marketing campaigns.  Even better, a preference center gives you a highly visible, easily accessible way to explain your privacy practices and market them as a value-added service. Read more about it from this Inc article here.