Updates in Personal Data Processing
Time to Review: Privacy Laws Going Into Effect Soon!
As we approach the second half of 2024, businesses across several states are gearing up for significant changes in data privacy regulations. From Oregon to Florida, new laws are set to take effect, each imposing varying obligations on how companies handle consumer data. These laws aim to enhance consumer rights and transparency while imposing stringent requirements on data collection, processing, and opt-out mechanisms:
The Oregon Consumer Privacy Act (OCPA) goes into effect on July 1, 2024. The OCPA is modeled after other similar laws, including the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Utah Consumer Privacy Act, and the California Consumer Privacy Act.
The Florida Digital Bill of Rights (FDBR) goes into effect July 1, 2024, establishing data privacy responsibilities for companies doing business in the state or providing goods or services targeting Florida residents. The FDBR does not reference the Global Privacy Control (GPC) or similar mechanism.
The Colorado Privacy Act (CPA) requires businesses to provide consumers with the option to opt-out of targeted advertising cookies via a Universal Opt-Out Mechanism (UOOM) beginning on July 1, 2024.
The Texas Data Privacy and Security Act (TDPSA) goes into effect July 1, 2024. However, specific provisions related to Universal Opt-Out Mechanism (UOOM) do not go into effect until January 1, 2025.
The Montana Consumer Data Privacy Act (MTCDPA) goes into effect October 1, 2024 with Global Privacy Control (GPC) Universal Opt-Out Mechanism (UOOM) required by January 1, 2025.
The landscape of data privacy in the United States is rapidly evolving, with multiple states taking proactive steps to protect consumer rights and personal information. By implementing robust data protection measures and ensuring transparency in data practices, businesses can not only meet regulatory requirements but also build trust with consumers in an increasingly data-conscious world. Stay informed, stay compliant, and stay ahead of safeguarding privacy rights!
